RU Global Capitalism Distinguished Speaker Series: Linus Group Founder Hamid Ghanadan
Venue: Hurlburt Hall Auditorium, Radford
Directions: Google Map Link
Date: Friday, April 5, 2013
Time: 10:00 - 11:00 AM
Event Types: Speaking Engagements, Business Related
Cost: Free

Description:
Hamid Ghanadan, founder and president of the Linus Group, will be the featured speaker at the RU Global Capitalism Distinguished Speaker Series, sponsored by BB&T, on Friday, April 5th in the Hurlburt Hall Auditorium.

The event is free and open to the public.

Ghanadan is the author of "Persuading Scientists: Marketing to the World's Most Skeptical Audience." In it, he frames how scientists make decisions, how they consume information and how marketers can positively influence these decisions through development and management of the right information, delivered at the right time. According to Ghanadan, the model is applicable for marketing and communication with any highly technical audience.

Trained as a biochemist, Ghanadan has worked with more than 50 companies in 16 years with the Linus Group. He is also the editor and author of "Linus Report," a publication focused exclusively on current trends in science marketing.

The Linus Group, based in Emeryville, California, is a marketing firm that collaborates with science companies on the successful commercialization of scientific products.

The presentation is the sixth in the Global Capitalism Distinguished Speaker Series, an ongoing collaboration between BB&T and the Radford University College of Business and Economics (COBE) to stimulate thought and discussion about capitalism, the tenets of free enterprise and the best practices of successful organizations.

For more information, visit: http://www.radford.edu/content/radfordcore/home/news/releases/2013/march/COBE-global-capitalism-series.html

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