The Floyd Plein Air Festival - 2017 Kick-Off:

Date: August 14, 2017
Time: 10:00 AM - 7:00 PM
Venue: Apple Ridge Farm
Organizations: The Floyd Plein Air Festival
Cost: Monday Events: Free

Event Passes: • Exclusive All-Access Patron Pass: $100.00 • Standard Patron Pass: $25.00

Description: The Floyd Center for the Arts (Formerly Jacksonville Center) presents The Floyd Plein Air Festival 2017 starting on Monday, August 14, 2017 through Saturday, August 19, 2017 at locations throughout Floyd, VA.

Monday's events will be held at Apple Ridge Farm.

The Floyd Plein Air Festival 2017 is a new and exciting event that grew from the success of 2016’s Floyd Plein Air Crush weekend. Expanding to a week-long event, the festival will bring 25 national and regional artists to paint the beauty of the county’s open spaces and favorite places. Spectators are invited to observe, learn and interact with the artists.

Monday Schedule:
• 10:00 am - 5:00 pm: Open Painting Time for Artists at Apple Ridge Farm (Free to Spectators)
• 5:00-7:00 pm: Welcome Reception at Apple Ridge Farm (Free)

The Welcome Reception for the festival for artists, patrons, partners, and hosts will be held at Apple Ridge Farm and light refreshments will be served and a cash beer and wine bar will be available. All are welcome to enjoy.

Enjoy observing the open painting time for artists at Apple Ridge Farm during the artists' Open Painting Time.

Our mission for the festival is to bring visibility and opportunity to the artists, participating venues, and partners, while providing an inspirational, educational, and memorable experience for the patrons attending. It is our hope that the festival will not only be an annual fundraising opportunity for the Floyd Center for the Arts, but also an activity to boost the sustainability of its partner venues and hosts.

More than $3,500.00 in prizes will be given away to participating artists! And we are pleased to announce Valerie Craig from St. Davids, Pennsylvania, as our judge for the events.

Some portions of the week long festival are ticketed while others are not. All week patron passes for either all-access or standard are available for purchase. To purchase a pass online, visit: http://floydartcenter.org/floyd-plein-air-festival-patron-pass/.

Partnering with The Center in this endeavor are Plein Air Magazine, Fine Art Connoisseur, the Blue Ridge Parkway, Chateau Morissette Winery, Riverstone Organic Farm, Apple Ridge Farm, and the Town of Floyd, as well as several host families and farms in and around the county.

For more information, visit: http://floydartcenter.org/floyd-plein-air-festival/ or https://www.facebook.com/FloydArts or call 540-745-2784.